Pedrum Shokouhi Personal study Est. 2025

P.S.

These essays are whatever has my attention that month: a business, a case, an issue that will not sit still. When something bothers me long enough, it ends up here.

Pedrum Shokouhi.
The Writing Twelve pieces, one a month
№ 012

The Referee Wears the Home Team’s Jersey

Aug 2026
15 min

On regulatory capture: the oldest trick in the political economy playbook, and why the next fifty years of technology depend on whether we finally learn to see it.

the one bankers forward to lawyers
№ 011

The Intention Economy

Jul 2026
10 min

The app economy competed for your attention. The next economy will compete for something more valuable: permission to act in your name.

where the next decade gets priced
№ 010

We Built Machines to Save Time, and Taught Them to Occupy It

Jun 2026
11 min

Every generation of communication technology has made messages faster. None of them has made us feel less busy. That is not a coincidence; it is a law, and AI is about to test it at scale.

read this on a “busy” day
№ 009

The Last Interface

May 2026
12 min

Every era of computing has shortened the distance between what we want and what the machine does. We are now closing that distance entirely, and we should think hard about what stands in the remaining gap.

written before the agents arrived
№ 008

Twenty Slots

Apr 2026
10 min

Buffett’s imaginary punch card gives you twenty decisions for a lifetime. It sounds like investing advice. It is actually an indictment of almost everything about how modern life is arranged.

the card at the bottom of the lab
№ 007

The Herd Has No Head

Mar 2026
11 min

Four centuries separate the tulip taverns of Haarlem from the meme-stock subreddits, and the distance between them is close to zero. On what happens when prices stop measuring value and start measuring each other.

read before your next consensus
№ 006

Rent Is the Punchline

Feb 2026
10 min

The man who saved McDonald’s never flipped a burger. Every company has a true business hiding underneath its obvious one, and the fortune goes to whoever names it first.

ask what business you’re in
№ 005

The Two-Thirds Door

Jan 2026
11 min

Ten thousand letters, a thousand PhDs, one magazine columnist, and the most instructive public argument in the history of probability. A story about game shows that is really about the price of changing your mind.

play it in the lab first
№ 004

The Ten-Minute Turn

Dec 2025
10 min

In 1972 a broke airline sold a quarter of its fleet and refused to shrink the schedule. The arithmetic of that refusal built the most profitable airline in history, and the lesson is about constraints, not aviation.

for anyone with less than they need
№ 003

A Sip Is Not a Can

Nov 2025
10 min

Coca-Cola ran two hundred thousand taste tests, got a clear answer, and surrendered to its own customers seventy-nine days later. Every organization that runs on metrics is one assumption away from the same year.

for the dashboard-obsessed
№ 002

The Planes That Came Home

Oct 2025
10 min

In 1943 the military asked a refugee mathematician where to armor its bombers, and showed him the bullet holes to prove it. He asked about the planes nobody could show him.

the graveyard has the data
№ 001

The Laugh in the Boardroom

Sep 2025
11 min

In 2000, Netflix offered itself to Blockbuster for fifty million dollars. Everyone in the room was smart, informed, and acting reasonably. That is exactly what makes it the most instructive meeting in modern business.

the most expensive smile ever
The Other Door

The essays stop here. The world keeps going: twenty-five case files, six centuries of capital, ten walls of paintings, thirty-three machines in a lab, and a blackboard waiting for your handwriting.

Enter the World  →

c/o P.S.  ·  not an about page  ·  bring ten minutes

About

I’m Pedrum Shokouhi. Builder by instinct, endlessly curious about technology and obsessed with how companies get built, funded, and run. More →